Frequently Asked Questions

General Questions

  1. What is your customer service number?
  2. Where can I buy Benjamin Moore paint?
  3. What stores carry Benjamin Moore paint?
  4. Is Benjamin Moore paint sold at Ace® Hardware?
  5. Is Benjamin Moore paint sold at Home Depot or Lowe's?
  6. What is The Benjamin Moore Color PortfolioTM App & ColorReader?
  7. Can you recommend a painting contractor?
  8. How do I receive emails from Benjamin Moore?
  9. Who owns Benjamin Moore?
  10. Who makes Benjamin Moore paint and coatings?
  11. Is Benjamin Moore paint toxic?
  12. Is Benjamin Moore AURA® paint good?
  13. Does Benjamin Moore paint go on sale?
  14. Can Sherwin-Williams match Benjamin Moore paint colours?
  15. Can Behr match Benjamin Moore colours?

Current Promotions & Deals

  1. Are there any current promotions and deals for Benjamin Moore products?

Painting Tips & Solutions

  1. Where can I get painting help?
  2. How much paint do I need to buy?
  3. Where can I get help for my DIY projects?
  4. Do I need to prime a wall prior to painting it?
  5. How long for Benjamin Moore paint to dry?
  6. Which Benjamin Moore interior paint is best?
  7. Which Benjamin Moore exterior paint is best?

Product Questions

  1. Where can I find Natura® Interior Paint?
  2. What is Benjamin Moore's Greenest Paint?
  3. Is Benjamin Moore paint good quality?
  4. Is Benjamin Moore paint oil-based or latex?
  5. What is Gennex® Colour Technology?
  6. What is Colour LockTM?
  7. Does Benjamin Moore REGAL® Select paint have primer in it?
  8. Does Benjamin Moore sell 946 ml cans?
  9. What is the best Benjamin Moore exterior paint?
  10. How long does Benjamin Moore paint last?

Colour Sample Questions

  1. Are Benjamin Moore Color Samples real paint?
  2. Why can't I paint with your paint samples?
  3. What sheens are Benjamin Moore colour samples?
  4. Where can I get a Benjamin Moore colour consultation?
  5. Where can I buy paint samples and colour swatches?
  6. What is the difference between a Benjamin Moore Paint Colour Sample and a colour swatch?
  7. Do you sell samples of exterior stain?

Questions for Paint Colour

  1. What is Benjamin Moore's most popular colour?
  2. What colour goes with Benjamin Moore Revere Pewter?
  3. Can Benjamin Moore match colours?

Website Questions

  1. I am new to Benjamin Moore. How do I register for a benjaminmoore.com account?
  2. How do I explore paint colours on the website?
  3. Colours on my computer screen do not appear the same when I print them. Why?
  4. Where can I find My Profile to update my information?
  5. What if I forgot my password?
  6. How do I change my password?
  7. I have recently changed my email address. Is there a way to update my information?
  8. What happened to My Favourites?

Online Store | General Questions

  1. Can I pick up my order from a Benjamin Moore retailer?
  2. May I log in with my benjaminmoore.com account to access the online store?
  3. How can I recover my password for the online store?

Online Store | Shipping and Tracking Questions

  1. How will I know when my order is ready for pick up?
  2. What do I need to bring with me in order to pick up my purchase?
  3. Where do you ship to?
  4. How can I track orders being shipped directly to me?

Online Store | Refunds, Returns and Exchanges Questions

  1. What is your return policy?
  2. Can I return my purchase to a Benjamin Moore retailer?
  3. May I cancel or change orders I make online?

Questions for Professionals

  1. I am a painting contractor. How can I find my local contractor representative?
  2. How can I find my local architecture and interior design representative?
  3. Where can I find technical data sheets (TDS) and safety data sheets (SDS) for your products?
  4. What is COMMANDTM Waterborne Acrylic Urethane?
  5. How do I become a Benjamin Moore retailer/dealer?

General Questions 

1. What is your customer service number?

Our customer service numbers and hours of operation are as follows:

For Your Home:
1-855-724-6802 (855-Paint-02)
Monday—Friday: 8am—7pm EST
Saturday: 9am—5pm EST

For Contractors:
1-866-708-9180
Monday—Friday: 7am—7pm EST
Saturday: 9am—5pm EST
Sunday: 11:00am—3:00pm EST

For Architects & Designers:
1-866-708-9181
Monday—Friday: 7am—7pm EST
Saturday: 9am—5pm EST
Sunday: 11:00am EST — 3:00pm EST

2. Where can I buy Benjamin Moore paint?

You can buy Benjamin Moore exclusively at 7,000 locally owned and operated paint, decorating and hardware retailers. Benjamin Moore products are also available in Canada as well as 75 countries globally.

Shopping at independent retailers means no unanswered cries for help in cavernous home improvement stores. When you buy from a local business that carries Benjamin Moore, you get all the advice you need, and more.

Independent, community-minded storeowners are the lifeblood of Benjamin Moore. These "Main Street" business owners, many of them entrepreneurs, are always available with advice and support. This unparalleled level of customer experience is a key differentiator for Benjamin Moore.

While you can also buy Benjamin Moore paint and stain online, it will need to be picked up at the retailer you select at checkout. Depending on your local store, you may be able to get paint delivered to your home.

Here is what can be ordered from the Benjamin Moore Online Store, and shipped directly to your door:

3. What stores carry Benjamin Moore paint?

In the U.S. and Canada, you can only buy Benjamin Moore products at locally owned and operated paint, decorating and hardware retailers. These stores are invested in their local communities and fulfill a longstanding Benjamin Moore commitment in place since our founding in 1883: to support "Main Street" and local, independently owned businesses.

Globally, Benjamin Moore is sold in 75 countries and growing.

4. Is Benjamin Moore paint sold at Ace® Hardware stores?

Since 2019, Benjamin Moore has been the preferred paint partner of Ace® Hardware stores everywhere.

Ace retailers offer an assortment of premium interior and exterior Benjamin Moore paints, notably the Benjamin Moore workhorse, longstanding homeowner favourite REGAL® Select as well as ben®, a paint specifically formulated for new painters.

Every Ace Hardware is independently owned, aligned with our commitment to making our products only available at independent stores, not large chain retailers like Home Depot, Lowe's, Walmart and Target.

5. Is Benjamin Moore paint sold at Home Depot or Lowe's?

Benjamin Moore does not sell its products at large chain home improvement retailers like Home Depot, Lowe's, Target or Walmart.

We have a longstanding commitment to sell our paint and stains exclusively paint, decorating and hardware retailers in the U.S., Canada and globally. We support local businesses who are invested in their communities, entrepreneurs who offer the services and expertise you need.

6. What is The Benjamin Moore Color PortfolioTM App & ColorReader?

The Benjamin Moore Color PortfolioTM app, available FREE on Apple and Google stores for iOS and Android, includes virtual fan decks, a photo visualizer, and much more.

The portable ColorReader, brought to you by Datacolor–a leader in colour technology, pairs with the Benjamin Moore Color Portfolio app via Bluetooth® to provide prevision colour-matching for all Benjamin Moore's 3500+ colours as well as readings from other popular paint brands.

LEARN MORE. 

Help

Download your guide to get started, or get help with our FAQ.


Questions?

Contact Datacolor online

For U.S., call: 800-438-2585

For Europe, call: 00800 700 800 70 

 

Contact your local Benjamin Moore Contractor Representative or Architectural & Design representative for more information about The Benjamin Moore Color Portfolio app, ColorReader and ColorReader Pro.

7. Can you recommend a painting contractor?

Hiring a professional is an important decision. Your local Benjamin Moore retailer can help you find the right contractor for your job.

8. How do I receive emails from Benjamin Moore?

During registration, you may choose to opt-in for certain emails from us. If you already have an account and aren’t getting emails, visit your My Profile and update your opt-in status.

If you don’t want to register for an account, you can still receive Benjamin Moore emails. Simply enter your information here. 

9. Who owns Benjamin Moore?

Benjamin Moore does not sell its products at large chain home improvement retailers like Home Depot, Lowe's, Target or Walmart.

We have a longstanding commitment to sell our paint and stains exclusively paint, decorating and hardware retailers in the U.S., Canada and globally. We support local businesses who are invested in their communities, entrepreneurs who offer the services and expertise you need.

10. Who makes Benjamin Moore paint and coatings?

Benjamin Moore does not sell its products at large chain home improvement retailers like Home Depot, Lowe's, Target or Walmart.

We have a longstanding commitment to sell our paint and stains exclusively paint, decorating and hardware retailers in the U.S., Canada and globally. We support local businesses who are invested in their communities, entrepreneurs who offer the services and expertise you need.

11. Is Benjamin Moore paint toxic?

Information about the toxicity of each paint is provided in each paint's respective Safety Data Sheet. Benjamin Moore offers a wide range of premium low- and zero-VOC products. Learn more about Eco Spec®, our greenest paint, with zero VOCs. We are proud to have been the first company in the U.S. to introduce a zero VOC waterborne tinting system to the marketplace: Benjamin Moore's Gennex® Colour Technology.

Benjamin Moore is committed to developing environmentally responsible products designed to meet and exceed industry standards. We are committed to manufacturing products that are effective, safe, and minimizing impacts on the environment.

12. Is Benjamin Moore AURA® paint good?

Ultra-premium AURA® Interior paint is Benjamin Moore's highest quality paint. AURA® offers unparalleled colour depth and richness, both long-standing hallmarks of the AURA® brand, which is also the preferred paint of interior designers.

AURA's exclusive Colour LockTM technology seamlessly locks pigments into the paint's film, ensuring long-lasting colour. AURA® interior also provides unbeatable hide and coverage (even with lighter tones or whites), and enhanced flow and levelling for smooth application and finish. AURA® Interior is also self-priming, offers fast dry- and recoat times and is engineered with Gennex®, which contributes to superior hide and colour retention across all Benjamin Moore colours.

13. Does Benjamin Moore paint go on sale?

All Benjamin Moore products are sold and fulfilled exclusively through independently owned, authorized retailers, including purchases made through the Benjamin Moore online store. Generally, those retailers set their own prices and decide if or when to employ coupons or other sale promotions.

Benjamin Moore does determine MSRP (manufacturer's suggested retail price) and also helps retailers by organizing nationwide promotions in the United States and Canada. Our homepage, online store and FAQ section will always update and inform you of any current promotions. You can also contact your local Benjamin Moore retailer to learn more.

14. Can Sherwin-Williams match Benjamin Moore paint colours?

To put it simply, no.

Our colour consistency is the precise results of Benjamin Moore paint and Benjamin Moore Gennex® colorant, together. It's what makes Benjamin Moore colours impossible to replicate. Learn more about Gennex® Colour Technology.

15. Can Behr match Benjamin Moore colours?

The unique combination of our paint formulas and our proprietary Gennex® colorants means Benjamin Moore paint colours are impossible to replicate in any other paint brand. Learn more about Gennex® Colour Technology.

Current Promotions & Deals

16. Are there any current promotions and deals on Benjamin Moore products?

Yes, we do run promotions, but we are currently not running any at this time. Please check back frequently for special deals and promo codes.

Painting Tips & Solutions

17. Where can I get painting help?

Your independently owned Benjamin Moore retailer is a trusted resource for painting and home improvement advice, so connecting with them is always a smart idea.

You can also check out our DIY Home Painting Projects and Inspiration page, a great starting point for guidance on room inspiration, project ideas, painting basics, and step-by-step help.

For help with your painting project or for questions on our products, please call Benjamin Moore Customer Support at 1-855-724-6802 (855-Paint-02) and select Option #1 for Product Information. Our team is available Mon-Fri, 8:00 am-7:00 pm EST and Saturdays from 9:00 am-5:00 pm EST. You may also reach us via email at: info@benjaminmoore.com.

18. How much paint do I need to buy?

Use the Benjamin Moore Painting Calculator to get an estimate on how much paint you need to buy for each room. The Painting Calculator assumes two coats of paint and does not include the ceiling.

19. Where can I get help for my DIY projects?

Visit our DIY section for ideas. You can also get step-by-step tips on our How-To for Interiors or How-To Exteriors page, as well as our Painting 101 pages. And as always, count on your local Benjamin Moore retailer for expert advice and insights.

20. Do I need to prime a wall prior to painting it?

Most previously painted, undamaged and untainted walls do not require priming, especially when using a high-quality interior paint. Some special instances, however, require a primer:

  • Adhesion (non-porous or glossy surface)
    Bonding primers increase adhesion over an existing glossy finish or a non-porous substrate like panelling.

  • Hide (colour change)
    Primer (tinted or white) obscures or hides a dark existing colour when painting over with a light colour or vice versa. Benjamin Moore premium paints (ben® Interior, REGAL® Select Interior, AURA® Interior) deliver a self-priming level of hide that can help achieve most colour changes in two coats with no primer.

  • Seal (stain blocking)
    Stain-blocking primers suppress stains from smoke, tannins or water. Without a primer, those stains can come through even after painting. Consider priming just the stains (spot-priming) instead of the entire wall.

  • Sheen (enamel holdout)
    Alkyd primer, such as INSL-X® Prime Lock Plus, seals varnish or residual adhesive from removed wallpaper for better sheen or enamel holdout.

  • Uniformity (porous surfaces, new drywall)
    Primer fills and evens out porous surfaces like new drywall. New drywall should always be primed, because it’s very porous and therefore can absorb moisture, odours, oils or other stains.

21. How long does it take for Benjamin Moore paint to dry?

Each Benjamin Moore product is different, so the official answer is that the amount of time it takes Benjamin Moore paint to dry is "it depends".

Each Benjamin Moore product has a Technical Data Sheet (TDS) which is the best place to look for product-specific paint dry-times.

For a general idea, however, consider the typical drying time of our most popular premium brand:

Regal® Select Interior

  • Dries to the touch: 1 hour
  • Recoat time: 1-2 hours
  • Full cure: 14 days ('curing' is the point where the paint reaches maximum hardness)

Other influences for how long it takes paint to dry:

  • Substrate types: Drywall, brick, wood, metal, vinyl, stone, concrete, ceramic tiles, plastic
  • Environment: Paint takes longer to dry in humid environment, and dries faster in dry ones
  • Waterborne acrylic/latex paints, like AURA® Interior, Regal® Select Interior and ben® Interior, dry faster. Alkyds, oil-based, and waterborne alkyds, like ADVANCE® Interior paint, generally take longer to dry.

22. Which Benjamin Moore interior paint is best?

Deciding which Benjamin Moore paint is best depends on your needs as a customer as well as the project. That said, here are three of the best Benjamin Moore interior paints:

  • AURA® Interior is Benjamin Moore's ultra-premium paint. AURA Interior offers unparalleled colour depth and richness. AURA's Colour LockTM technology seamlessly locks pigments into the paint's film, ensuring long-lasting colour. Not surprisingly, AURA® Interior is the preferred paint of interior designers.
  • REGAL® Select Interior is a time-tested premium interior paint that you can trust to deliver outstanding quality and durability for results that last.
  • ben® Interior elevates your confidence with its easier application, great touch-up qualities, and longer open time, resulting in flawless results and a more effortless painting experience.

23. Which Benjamin Moore exterior paint is best?

Deciding which Benjamin Moore paint is best depends on your needs as a customer as well as the application. Here are four Benjamin Moore exterior paints to consider:

  • AURA® Exterior paint provides the ultimate performance for rich, full colour and unprecedented durability with its exclusive Colour LockTM technology.
  • REGAL® Select Exterior paint resists fading, cracking, and peeling and provides a mildew-resistant coating, even in humid conditions.
  • ben® Exterior paint delivers beautiful transformations—the perfect choice for painters who want premium paint with easy and forgiving application properties.
  • ARBORCOAT® Exterior stain enhances the natural beauty of exterior wood surfaces with a wide variety of opacities and colours. ARBORCOAT® stain provides superior protection against mildew, UV damage, and other harsh weather conditions.

Product Questions

24. Where can I find Benjamin Moore Natura® interior paint?

Starting March 1, 2021, Benjamin Moore is no longer manufacturing Benjamin Moore Natura® paint. For a premium Benjamin Moore® interior paint that meets or exceeds even the most stringent environmental standards, consider Eco Spec®, our greenest paint. Our low-odour offering is zero-VOC and has zero emissions and several third-party environmental certifications.

25. What is Benjamin Moore's greenest paint?

Benjamin Moore remains committed to the planet and to providing paint products that meet or exceed even the most stringent environmental standards. Eco Spec® is our greenest paint, offering low odour, zero VOCs, zero emissions and several third-party environmental certifications.

26. Is Benjamin Moore paint good quality?

We think so! Benjamin Moore strives to manufacture the best quality paint on the market and has been North America's favourite paint, colour and coatings brand since opening in Brooklyn circa 1883.

Benjamin Moore paints excel due to rigorous testing and an unwillingness to compromise on quality. Perfection comes from combining our unique paint formulas with our proprietary Gennex® Colour Technology. Together, they work to deliver results that are both stunning and long lasting. Check out this profile of our paint colour testing facility here!

27. Is Benjamin Moore paint oil-based or latex?

Both! Benjamin Moore offers paint in several formulas, including:

  • Latex or acrylic—waterbased paint
  • Alkyd—oil-based paint
  • Specialtywater-based alkyd (includes alkyd properties with soap and water cleanup)

Each painting project is different. Consult with the staff at your independently owned Benjamin Moore retailer—they can help you choose the right product for your next DIY project!

28. What is Gennex® Colour Technology?

Gennex® Colour Technology is the reason that you cannot “match” Benjamin Moore® colour in another paint brand. Why? Because the combination of Benjamin Moore’s proprietary Gennex® waterborne colorant with Benjamin Moore paint creates an end-result that simply cannot be replicated.

Most common paint colorants require the addition of certain chemicals so that they can easily mix into any number of paints—chemicals that ultimately weaken them. Proprietary Gennex Colour Technology is engineered specifically by Benjamin Moore, for Benjamin Moore paints. The result is the premium paint that makes Benjamin Moore synonymous with quality.

Aura® Interior paint, Aura® Exterior paint, Benjamin Moore Eco Spec® Interior paint, Regal® Select Interior paint, Regal® Select Exterior High Build paint, ben® Interior paint, ben® Exterior paint and many others are engineered with the “science” behind Benjamin Moore quality: Learn more about Gennex® Colour Technology.

29. What is Colour LockTM?

Benjamin Moore’s proprietary Colour Lock™ technology is exclusive to premium Aura® Interior paint and Aura® Exterior paint. Thanks to Colour Lock™, colour pigments are locked into the paint film, so colour doesn’t fade, even after repeated washings. Benefits of Aura® with Colour Lock™ technology include:

  • Covers walls more completely so you can use less paint
  • Unprecedented durability and no colour rub-off, even after repeated washings
  • Extreme hide to cover dark colours and imperfections
  • Uniquely smooth finish

In addition to Aura® Interior and Exterior paints, Colour Lock™ enhances Aura® Colour Stories®, a sophisticated collection of 240 colours that exhibit an accentuated response to different lighting conditions.

30. Does Benjamin Moore REGAL® Select paint have primer in it?

Benjamin Moore describes many of its paint products, including REGAL® Select, as "self-priming" or "paint and primer in one." Tese statements are shorthand used by the coatings industry to describe paints that provide exceptional performance—hide and adhesion, for example—in fewer coats over properly prepared surfaces.

In other words, using REGAL Select or another Benjamin Moore premium product under those ideal circumstances may not require a separate primer. Some painting projects, however, including unique challenges and may require a primer with specific properties, regardless of product choice. Every project is different, so we encourage consulting your local Benjamin Moore retailer for advice.

31. Does Benjamin Moore sell 946 ml cans?

Yes. Most Benjamin Moore paints and stains—including all premium products—are available in 3.79L cans, 18.9L cans and 946 ml cans. Contact your local Benjamin Moore retailer for more information, and check out the Benjamin Moore Online Store where select products are available in 946 ml cans.

32. What is the best Benjamin Moore exterior paint?

Benjamin Moore offers a wide range of high-quality exterior paints, each one engineered to address unique challenges, including withstanding harsh weather, adhering to different surfaces, applying the paint under varying climate conditions, and much more. Your local Benjamin Moore retailer can help you determine which exterior paint is best for your project.

Visit our product catalogue to learn more about Benjamin Moore exterior paints, including Aura® Exterior paint, REGAL® Select High Build Exterior paint, ben® Exterior paint and more. And check out which exterior paints that you can buy online, and pick up at your local retailer, to save time.

33. How long does Benjamin Moore paint last?

Benjamin Moore formulates premium paints to offer extended service life—in other words, for years. However, paint longevity and durability depends on several factors, including surface type, product and sheen choice, wear and tear, climate, and of course accidents and catastrophes. Application technique affects a paint's longevity and is one of many reasons we recommend hiring a pro painter; you local Benjamin Moore retailer can help you find painters in your area.

Benjamin Moore backs many of its paint products with limited lifetime warranties as well as its standard satisfaction warranty. Check the paint can label for more information, and be sure to talk to your local Benjamin Moore retailer.

Wondering how long paint lasts in a can? Paint sitting in the can last several years but only under ideal circumstances: uncontaminated paint, proper sealing, full container with little airspace, and cool, dry storage. Learn more about how to store paint properly. In general, Benjamin Moore does not recommend storing paint for years. Instead, make every effort to purchase the correct amount for the job by using our paint calculator.

Colour Sample Questions

34. Are Benjamin Moore Colour Samples real paint?

The liquid in our 236 ml sample jars is real paint, however it does not contain the performance-enhancing components found in our regular paints. Since we do not test sample paint for long-term performance, the colours may shift or fade sooner than expected.

Benjamin Moore Colour Samples are for interior paint colour representation only. They exist for a sole purpose: Helping you confidently choose a paint colour you will love.

We recommend:

  • Only use Benjamin Moore Colour Samples for testing what paint colours look like in your interior space.
  • When you are ready to paint be sure to paint over the colour sample: Do not use the sample paint as a “final” wall paint.
Want to learn more about why testing paint colour is so important? Check out our video on lighting conditions. And use this guide to help narrow down the colour family you are thinking about.

35. Why can't I paint with your paint samples?

We advise against using our liquid paint sample for anything other than testing colour. Benjamin Moore Colour Samples are for interior paint colour representation only.

Even though the liquid in our 236 ml sample jars is real paint, it does not contain the performance-enhancing components found in our regular paints. Since we do not test sample paint for long-term performance, the colours may shift or fade sooner than expected.

Want to learn more about why testing paint colour is so important? Check out our video on lighting conditions. And use this guide to help narrow down the colour family you are thinking about.

36. What sheens are Benjamin Moore colour samples?

All Benjamin Moore Paint Colour Samples contain 236 mL (eight ounces) of actual Benjamin Moore premium interior paint in an eggshell sheen. When you’re done sampling, check out our guide to choosing a paint finish to help decide what sheen is right for your project. Check out our How to Sample Paint Colours for more information on all our colour sample options.

37. Where can I get a Benjamin Moore colour consultation?

Many independently owned Benjamin Moore retailers offer colour consulting, either virtually or in person. Find a retailer to inquire about your local store's colour consulting services.

Take advantage of Benjamin Moore's extensive library of Colour Tools. Bring home Colour Samples to help you observe colour at home in different lighting conditions (natural and artificial), and download the free Benjamin Moore Color PortfolioTM app to tap into the power of the photo and video visualizers, both of which let you try on colours using your phone's camera.

38. Where can I buy paint samples and colour swatches?

You can purchase Benjamin Moore Paint Colour Samples at your local Benjamin Moore retailer, or you can order them from the Benjamin Moore Online Store and either pick them up in-store, or have them shipped.

You can purchase 10 cm x 20 cm (4"x8") colour swatches from the Benjamin Moore Online Store.

39. What is the difference between a Benjamin Moore Paint Colour Sample and a colour swatch?

Benjamin Moore Paint Colour Samples contain 236 mL (eight ounces) of actual Benjamin Moore premium paint, tinted in easy-to-use, screw-top jars. Samples hold enough interior, eggshell-finish paint to brush out an  approximate 1.2 m x 1.2 m (2'x2') area. They are available at your local Benjamin Moore retailer or the Benjamin Moore Online Store. 

Colour swatches are 10 cm x 20 cm (4"x8") paper representations of Benjamin Moore colours in an eggshell finish. Swatches let you test colours without painting. Colour swatches are a good choice when trying to decide between many colours at one time. Use low-adhesive painter’s tape to tape them to your wall, observe them in different lighting conditions, and compare colours against each other. Swatches are available online only.

Both of these sample types ship from different locations, so they may arrive at different times. There is an order maximum of 10 10 cm x 12 cm (4"x8") colour swatches per customer. Benjamin Moore Paint Colour Samples and colour swatches are final sale and not eligible for refunds. Learn more about our colour samples and get tips on how to use them to find your perfect paint colour.

40. Do you sell samples of exterior stain?

Yes. Similar to Benjamin Moore Paint Colour Samples, samples of ARBORCOAT® Exterior Stain are available in a variety of colours and opacities. You can purchase a full assortment at your local Benjamin Moore retailer or solid opacity only from the Benjamin Moore Online Store. Note: ARBORCOAT solid opacity offers all 3,500-plus Benjamin Moore colours.

Questions for Paint Colour

41. What is Benjamin Moore's most popular colour?

White Dove OC-17 is the most popular Benjamin Moore white paint colour—not surprising, given that white hues are essential to interior design and a go-to for homeowners alike.

Benjamin Moore's Revere Pewter HC-172 is also worth noting as an extremely popular neutral paint colour. A classic light gray with warm undertones, Revere Pewter HC-172—part of the Benjamin Moore Historical Collection—is beloved for its calming, restorative look that unifies any room. Check out more best-selling Benjamin Moore paint colours to help select the perfect paint colours for you!

42. What colour goes with Benjamin Moore Revere Pewter?

Extremely versatile, Revere Pewter HC-172 is a warm gray that beautifully pairs with a range of different hues and is one of Benjamin Moore's most popular homeowner paint colours.

Favourite pairings for Revere Pewter include:

40. Can Benjamin Moore match colours?

Yes. Your local Benjamin Moore authorized retailer offers more than 3,500 beautiful colours and many custom colour-matching options. Talk to your retailer to learn more. Learn more about "why" behind Benjamin Moore's renowned colour on our Gennex® Colour Technology page.

Website Questions 

44. I am new to Benjamin Moore. How do I register for a benjaminmoore.ca account?

To get started, go to our Account Registration/Login page, which can also be accessed by clicking the person icon on the upper right hand corner of every Benjamin Moore website page. If you are on a mobile device like a cell phone or tablet, go to the menu and look for Register or Sign In.

To sign up, go to the Need an Account box and click Get Started, which will take you to the Create an Account page. There, you’ll enter registration information, including whether you’d like to opt in to receive Benjamin Moore emails and your relationship to Benjamin Moore.

Click Create My Account, at the bottom of the page, to complete your registration. Then, look for an email verification in the inbox of the email with which you registered. Click on the Validate Email link, or use the email’s enclosed hyperlink to verify your email. If your registration is validated, you’ll see a Success message with a link to sign in.
PLEASE NOTE: Your new account information will not give you access to Personal Color Viewer®. To tap into the Personal Color Viewer, you will need to create another account here.


Retailers: Please note that at this time, we require that you use two different email addresses in order to access the Retailer Gateway and benjaminmoore.ca

45. How do I explore paint colours on the website?

Go to Find Your Colour for a suite of interactive, online colour tools. You can search by Colour Family, explore Benjamin Moore Colour Palettes and use Colour a Room to 'mask' dining rooms, kitchens, living rooms, bathrooms, offices and more.

You'll also find the Personal Colour Viewer located here, a tool that lets you upload your own images–or use ones we provide–to 'paint' up to five surfaces using any one of our 3,500+ colours. Please note that Personal Colour Viewer is not optimized for mobile or tablet devices.

46. Colours on my computer screen do not appear the same when I print them. Why?

On-screen and printer colour representations may vary from actual paint colours due to differences in monitor calibrations and printer variations.

47. Where can I find My Profile to update my information?

You must be logged in to access My Profile; it is located on the upper right corner on every page of the Benjamin Moore website. If you are on our mobile site, it is accessible via the menu.

48. What if I forgot my password?

Go to Account Registration/Login page and select Forgot Password. You will be prompted to enter your email address or Username, and then press the Submit button. An email will be sent to you containing a link to reset your password.

49. How do I change my password?

Once logged in, go to Account Security located under My Profile to change your password.

50. I have recently changed my email address. Is there a way to update my information?

Please visit the Contact Us page and send us a note about this change. We’ll be in touch to update your profile information.

51. What happened to My Favourites?

My Favourites feature is no longer available on benjaminmoore.com. Use our new List feature, found in the upper right corner of the website, to curate and collect your favourite paint colours.

If you would like to access previously "favourited" information, email us at info@benjaminmoore.com.

Online Store | General Questions 

52. Can I pick up my online order from a Benjamin Moore retailer?

Many of our Benjamin Moore retailers participate in Benjamin Moore's online ordering/PUIS (pick up in store) programs. Participating retailers for pick up appear when you select 'Find A Store,' and then 'Choose your pickup store' in checkout. Here are some guidelines:

*3.79 L cans (gallons) of paint and stain, fan decks and painting tools (brushes and rollers): Available for pick up in store only.

*Brush-on paint samples: Either pick up in store or ship directly to you from our online store.

*Colour swatches: Shipped direct to you; not available for pick up in store.

*Fan decks: Shipped direct to you; select fan decks may be available for pick up in store.

*473 ml (16 oz., or 1 pint) paint samples: From November through April, online orders of brush-on paint samples must be picked up in store due to the potential for freezing temperatures. Since extreme weather can cause paint to spoil or freeze, paint should not be left our in harsh conditions for too long.

We will resume shipping brush-on Colour Samples directly to your door in May. At that time, you will still have the option to order online and either pick up in store or have them shipped to your home.

For products and colors not available on our site, please contact your local Benjamin Moore retailer.

53. May I log in with my benjaminmoore.com account to access the online store?

Yes. You can log in with an existing benjaminmoore.com account, or create an account. Please note that online accounts created prior to July 10th are no longer valid.

54. How can I recover my password for the online store?

Benjaminmoore.com and the online store share the same log in information. Resetting your password for either, will change your password for both.

Online Store | Shipping and Tracking Questions

55. How will I know when my order is ready for pick up?

To coordinate your pickup, please contact your selected retailer for specific order details and store hours. Every Benjamin Moore retailer is independently owned, so store hours vary.

The Fine Print
Orders are typically ready in as little as three hours, although this timing is not guaranteed and is at the sole discretion of your selected retailer. Orders are filled in the order they are received, and the length of time between order placement and fulfillment is dependent on many variables, including order type and retailer stock.

56. What do I need to bring with me to pick up my purchase?

Be sure to check the hours before you go, as all Benjamin Moore retailers are independently owned, so hours vary.

Please bring the following with you when you visit your local store for pickup:

  • Order number – Either on your smart device (phone, tablet, etc.) or printed out
  • Credit card used for purchase
  • Valid photo identification

Sending someone to pick up our order? If the person picking up the order is different than the one who placed it, please add that person's name to Order Comments when placing your order, and make sure they bring photo ID, order number or order confirmation.

57. Where do you ship to?

Paint samples, colour swatches, and fan decks are available for purchase in our online store and can be shipped to you directly.

To guarantee delivery, we must have complete addresses. Sorry, we cannot deliver to P.O. Boxes.

Please note: Litres of paint may be ordered online, but must be picked up at the retailer selected in checkout.

58. How can I track orders being shipped directly to me?

If your order contains brush-on paint samples, color swatches or fan decks, you will receive an email notification once they have shipped which contains tracking information.

If you have an online store account, you can also check your Order History to view tracking information.

Online Store | Refunds, Returns and Exchanges Questions

59. What is your return policy?

Interior and exterior paints, stains, paint colour samples, colour swatches and exterior stain samples are not eligible for return or exchange. Untinted paint and unopened fan decks and painting tools can be returned or exchanged.

If you have a question regarding a return or refund, or are not satisfied with your order from the Benjamin Moore Online Store, please contact us 1-855-724-6802 (855-Paint-02) so that we can assist you.

Please view our Online Store Return and Shipping Policies here.

60. Can I return my purchase to a Benjamin Moore retailer?

As stated in our Return Policy, all custom tinted paint orders are final and cannot be returned, refunded or exchanged for a new colour. Untinted paint and unopened fan decks and painting tools can be returned or exchanged.

For issues regarding incorrect colour matching, damaged/weather-affected paint, or other variables, follow the procedure below:

If there is an issue with an order fulfilled by an independent Benjamin Moore retailer, please contact the retailer directly for information on returns.

If there is an issue with an order fulfilled directly by Benjamin Moore, please contact us 1-855-724-6802 (855-Paint-02) so that we can assist you.

61. May I cancel or change orders I make online?

No. Once you place an order and have pressed Confirm, the sale is considered final and it is unlikely that the order can be modified or cancelled. If you need to make a change, please contact Customer Service immediately via email to onlinestoresupport@benjaminmoore.com or call 855-724-6802.

If you have a question regarding a return or refund, or are not satisfied with your order from the Benjamin Moore Online Store, please contact us 1-855-724-6802 (855-Paint-02) so that we can assist you.

Please view our Online Store Return and Shipping Policies here.

Questions for Professionals 

62. I am a painting contractor. How can I find my local contractor representative?

Your local representative can provide you with valuable marketing tools and much more. Here's how you can contact a representative:

* Fill in our Contact a Representative form
* Call our toll-free North American Customer Information Centre: 1–866–708–9180
Monday-Friday: 7:00am–7:00pm EST, Saturday: 9:00am–5:00pm EST, Sunday: 11:00am–3:00pm EST.

63. How can I find my local architecture and interior design representative?

Benjamin Moore has knowledgeable architectural sales representatives available to help you with your specifications, colour tools and educational programs. Here's how you can contact a Benjamin Moore representative:

* Fill in our Contact a Representative form.
* Call our toll-free North American Customer Information Centre: 1–866–708–9181
Monday-Friday: 7:00am–7:00pm EST, Saturday: 9:00am–5:00pm EST, Sunday: 11:00am–3:00pm EST.

64. Where can I find technical data sheets (TDS), safety data sheets (SDS), and health product declarations (HPD) for your products?

You can download TDSs and SDSs for specific Benjamin Moore paints and other products in the SDS/TDS section of the site.

65. What is COMMAND™ Waterborne Acrylic Urethane?

An extremely durable, single-component, multi-substrate solution, Benjamin Moore® Corotech® COMMAND™ helps you save time and tackle multiple jobs with confidence. This interior/exterior, UV-resistant, acrylic urethane enamel provides tenacious adhesion, superior abrasion resistance and quick return to service. For more information on COMMAND™, part of the high-performance Corotech® line of products, contact a Benjamin Moore Contractor Representative by calling 1-866-708-9180 or Benjamin Moore Customer Service at 1-866-708-9180.

66. How do I become a Benjamin Moore retailer/dealer?

We'd love to hear from you if you are interested in working with Benjamin Moore as a retailer or a dealer. Explore our New Entrepreneur Program, how to convert your store into a Benjamin Moore retailer, consider buying an existing business, discover International Opportunities and more on our Partner with an Industry Leader page.